How White Gold and Platinum Differ

June 20th, 2023

Platinum engagement ring by a wedding band.

When buying jewelry, understanding the differences between white gold and platinum is important for a few different reasons. While they do have similar silver hues, they have many qualities that make them distinct. Our experts have put together this guide that will help you understand the different qualities of beauty and style that these precious metals embody. 

What is White Gold’

White gold is an alloy made from pure gold and other white metals, such as nickel or palladium. Its creation was initially intended as an alternative to platinum, as it is more affordable. White gold is typically offered in 10k, 14k, or 18k options, with the higher karat weights containing a higher percentage of pure gold. It does not tarnish or dull like sterling silver. It is often mixed with other precious metals like yellow or rose gold for a mesmerizing, spectacular look.

Platinum solitaire engagement ring sitting on a table.

What is Platinum’

Platinum is a naturally white metal that is much denser and more durable than white gold. It is considered one of the most rare and valuable metals on the planet, with a higher price tag to match. If all the platinum ever mined was placed in an Olympic sized swimming pool, it would barely reach one’s ankles. Because of its density, platinum is less likely to scratch, bend, or wear down over time than white gold. Platinum is an excellent choice for buyers who prioritize durability, value, and rarity in their jewelry.

Durability Differences

Platinum is generally considered to be more durable and long-lasting than white gold. Because of its density and hardness, platinum is less likely to scratch or wear down over time, making it a popular choice for wedding bands and other pieces of fine jewelry. On the other hand, white gold is softer and more malleable, making it more susceptible to scratches and other signs of wear. For buyers who prioritize durability and long-term wearability, platinum may be the better choice.

White gold engagement ring between two yellow gold wedding bands.


While both white gold and platinum are naturally white metals, they have different appearances when used in jewelry. Platinum has a more muted, subtle shine often described as "silvery" or "gray," while white gold has a brighter, more high-shine appearance due to their rhodium plating. Platinum's natural white color does not change, while white gold yellows over time. Additionally, some buyers may prefer the look of one metal over the other based on personal preference or the desired jewelry style.

Diamond and platinum engagement ring.

Discover White Gold and Platinum Jewelry at Northeastern Fine Jewelry

Northeastern Fine Jewelry is a top destination for buyers searching for high-quality jewelry in New York. With a wide selection of pieces from top designers, including engagement rings, wedding bands, and fashion jewelry, we have something to suit every taste and budget. Our staff is knowledgeable and passionate about jewelry, and they provide excellent customer service to ensure that every customer has a positive experience. With three convenient locations in Albany, Schenectady, and Glens Falls, Northeastern Fine Jewelry is a trusted name in New York's jewelry scene. Book an appointment with us today for a personalized consultation about our marvelous selection of white gold and platinum jewelry.